Save time, empower your teams and effectively upgrade your processes with access to this practical Public relations Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Public relations related project.
Download the Toolkit and in Three Steps you will be guided from idea to implementation results.
The Toolkit contains the following practical and powerful enablers with new and updated Public relations specific requirements:
STEP 1: Get your bearings
- The latest quick edition of the Public relations Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.
Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…
- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
Then find your goals…
STEP 2: Set concrete goals, tasks, dates and numbers you can track
Featuring 641 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Public relations improvements can be made.
Examples; 10 of the 641 standard requirements:
- If the single biggest influence in shaping consumers attitudes is community organizations, what are they and how can public relations help?
- Did any of the Companys employees engage in activities for lobbying, advertising, public relations, charity, and/or entertainment?
- What are your public relations problems and opportunities based on the product/program and consumer lifecycles?
- What are the problems, opportunities and anticipated issues that public relations can address?
- What do public relations professionals need to do to become excellent leaders?
- Do you feel that your department has a good public relations image?
- How is improved customer service being measured?
- Does learning extend to and beyond the Internship?
- Are key measures identified and agreed upon?
- Public relations are managed?
Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:
- The workbook is the latest in-depth complete edition of the Public relations book in PDF containing 641 requirements, which criteria correspond to the criteria in…
Your Public relations self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:
- The Self-Assessment Excel Dashboard; with the Public relations Self-Assessment and Scorecard you will develop a clear picture of which Public relations areas need attention, which requirements you should focus on and who will be responsible for them:
- Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
- Gives you a professional Dashboard to guide and perform a thorough Public relations Self-Assessment
- Is secure: Ensures offline data protection of your Self-Assessment results
- Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:
STEP 3: Implement, Track, follow up and revise strategy
The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Public relations projects with the 62 implementation resources:
- 62 step-by-step Public relations Project Management Form Templates covering over 6000 Public relations project requirements and success criteria:
Examples; 10 of the check box criteria:
- Human Resource Management Plan: Are milestone deliverables effectively tracked and compared to Public relations project plan?
- Cost Management Plan: Are written status reports provided on a designated frequent basis?
- Earned Value Status: Where is Evidence-based Earned Value in your organization reported?
- Team Operating Agreement: How will you resolve conflict efficiently and respectfully?
- Procurement Audit: Is the purchase order form clear and complete so that the vendor understands all terms and conditions?
- Team Operating Agreement: Must your team members rely on the expertise of other members to complete tasks?
- WBS Dictionary: Is authorization of budgets in excess of the contract budget base controlled formally and done with the full knowledge and recognition of the procuring activity?
- Source Selection Criteria: What is the last item a Public relations project manager must do to finalize Public relations project close-out?
- Cost Management Plan: Does a documented Public relations project organizational policy & plan (i.e. governance model) exist?
- Quality Metrics: Do you know how much profit a 10% decrease in waste would generate?
Step-by-step and complete Public relations Project Management Forms and Templates including check box criteria and templates.
1.0 Initiating Process Group:
- 1.1 Public relations project Charter
- 1.2 Stakeholder Register
- 1.3 Stakeholder Analysis Matrix
2.0 Planning Process Group:
- 2.1 Public relations project Management Plan
- 2.2 Scope Management Plan
- 2.3 Requirements Management Plan
- 2.4 Requirements Documentation
- 2.5 Requirements Traceability Matrix
- 2.6 Public relations project Scope Statement
- 2.7 Assumption and Constraint Log
- 2.8 Work Breakdown Structure
- 2.9 WBS Dictionary
- 2.10 Schedule Management Plan
- 2.11 Activity List
- 2.12 Activity Attributes
- 2.13 Milestone List
- 2.14 Network Diagram
- 2.15 Activity Resource Requirements
- 2.16 Resource Breakdown Structure
- 2.17 Activity Duration Estimates
- 2.18 Duration Estimating Worksheet
- 2.19 Public relations project Schedule
- 2.20 Cost Management Plan
- 2.21 Activity Cost Estimates
- 2.22 Cost Estimating Worksheet
- 2.23 Cost Baseline
- 2.24 Quality Management Plan
- 2.25 Quality Metrics
- 2.26 Process Improvement Plan
- 2.27 Responsibility Assignment Matrix
- 2.28 Roles and Responsibilities
- 2.29 Human Resource Management Plan
- 2.30 Communications Management Plan
- 2.31 Risk Management Plan
- 2.32 Risk Register
- 2.33 Probability and Impact Assessment
- 2.34 Probability and Impact Matrix
- 2.35 Risk Data Sheet
- 2.36 Procurement Management Plan
- 2.37 Source Selection Criteria
- 2.38 Stakeholder Management Plan
- 2.39 Change Management Plan
3.0 Executing Process Group:
- 3.1 Team Member Status Report
- 3.2 Change Request
- 3.3 Change Log
- 3.4 Decision Log
- 3.5 Quality Audit
- 3.6 Team Directory
- 3.7 Team Operating Agreement
- 3.8 Team Performance Assessment
- 3.9 Team Member Performance Assessment
- 3.10 Issue Log
4.0 Monitoring and Controlling Process Group:
- 4.1 Public relations project Performance Report
- 4.2 Variance Analysis
- 4.3 Earned Value Status
- 4.4 Risk Audit
- 4.5 Contractor Status Report
- 4.6 Formal Acceptance
5.0 Closing Process Group:
- 5.1 Procurement Audit
- 5.2 Contract Close-Out
- 5.3 Public relations project or Phase Close-Out
- 5.4 Lessons Learned
With this Three Step process you will have all the tools you need for any Public relations project with this in-depth Public relations Toolkit.
In using the Toolkit you will be better able to:
- Diagnose Public relations projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
- Implement evidence-based best practice strategies aligned with overall goals
- Integrate recent advances in Public relations and put process design strategies into practice according to best practice guidelines
Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.
Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, ‘What are we really trying to accomplish here? And is there a different way to look at it?’
This Toolkit empowers people to do just that – whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc… – they are the people who rule the future. They are the person who asks the right questions to make Public relations investments work better.
This Public relations All-Inclusive Toolkit enables You to be that person:
Includes lifetime updates
Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.