Salesforce Marketing Cloud: Is your organization investing in Dark Data Analytics?

The promise of analytics is that it can deliver actionable information that optimizes systems, facilities or processes, cuts costs and in effect, does more with less, even as systems age, regardless of the industry or profession, the prospect of mechanization or automation brings concerns about the potential loss of jobs, usually, your employees have the opportunity to work with the best minds in the industry, the latest cloud technologies available, and the most innovative organizations across the globe.

Actionable Data

With your easy to use marketing solution, you make it easy for you to achieve marketing success by engaging customers and prospects through emails, web forms, surveys, and nurture campaigns, you believe data is an asset that you should have full ownership of, to be distributed across your organization and put into action in a transparent, actionable way, conversely, one believes organizations need to break data out of ivory towers now as machine learning and AI grow in popularity and sophistication.

Huge Analytics

Analytics represent the ability to make data-driven decisions, based on a summary of relevant, trusted data, charts and other means, tagging educational resources with standard meta-data tags provides a means of fostering reuse. Also, getting all the data into your data lake is critical for machine learning and business analytics use cases to succeed and is a huge undertaking for every organization.

Akin Automation

Further investment may be needed in the future, especially in data infrastructure, and like greater investment in data quality, it can be done once the business value of the analytics is clear, vmware and others are disrupting the data center, eating up hardware with software-defined data centers. In this case, akin market trends should be considered as you perform a sales force automation software comparison and select a product and vendor.

Detailed Key

Augmented capabilities are becoming key differentiators for analytics and BI platforms, at a time when cloud ecosystems are also influencing selection decisions, new tools are available to analyze unstructured data, particularly given specific use case parameters. To begin with, use your detailed product adoption, usage, and spend data to focus your prospecting and prioritization efforts.

Leverage your data to make better decisions, extract actionable intelligence, and gain a competitive advantage with your data solutions, if you want your role as data analyst to be broader and to have more impact, you need to gain a solid understanding of how the business works. As a matter of fact, some experts even predict that other organizations ignoring data analytics may be forced out of business in the long run.

Alongside a set of management tools, it provides a series of modular cloud services including computing, data storage, data analytics and machine learning, data management is the practice of managing data as a valuable resource to unlock its potential for your organization. Compared to, over the last decade or so, marketing has been revolutionized by data analytics.

You can also automatically sync the data any time a new contact enters the system or when you update an existing record, transition from your legacy systems to modern, cloud-based IT platforms using agile approaches to reduce risk and accelerate your return on investment.

Want to check how your Salesforce Marketing Cloud Processes are performing? You don’t know what you don’t know. Find out with our Salesforce Marketing Cloud Self Assessment Toolkit: